Practice Exam 2
VCE Business Management |
✎ Complete ALL questions on paper before opening the Model Answers lesson. No notes. Aim for 1 minute per mark.
SHORT ANSWER
Question 1 (4 marks)
Explain the marketing mix (7Ps). How might a business use it to develop a marketing strategy?
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Question 2 (4 marks)
Explain the process of recruitment and selection. Why is it important for a business to select the right employees?
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Question 3 (4 marks)
Describe Maslow’s Hierarchy of Needs. How can managers use it to motivate employees?
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Question 4 (4 marks)
Explain the concept of supply chain management. Why is it important for a retailer like Woolworths?
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Question 5 (4 marks)
Explain the difference between intrinsic and extrinsic motivation. Give examples of each in a workplace context.
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Question 6 (4 marks)
What is Total Quality Management (TQM)? How does it differ from traditional quality control?
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Question 7 (4 marks)
Explain how businesses use market segmentation and targeting. Give an example.
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Question 8 (4 marks)
Describe the key responsibilities of a manager. What skills are essential for effective management?
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EXTENDED RESPONSE
Extended Response 1: Marketing Strategy
Question 9 (6 marks)
Extended Response 1: Marketing Strategy (a)
Describe the marketing mix (7Ps) and explain how a new café opening in the Melbourne CBD could use it to develop a comprehensive marketing strategy.
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Extended Response 1: Marketing Strategy
Question 10 (2 marks)
Extended Response 1: Marketing Strategy (b)
Explain what market research is and how the café could use it before opening.
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Extended Response 2: Human Resources
Question 11 (5 marks)
Extended Response 2: Human Resources (a)
Explain the process of performance management. How can it improve individual and organisational performance?
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Extended Response 2: Human Resources
Question 12 (3 marks)
Extended Response 2: Human Resources (b)
What is an enterprise agreement? How does it differ from an industry award?
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✓ Finished? Open the next lesson – Model Answers – to mark your work.